This means advertisers can get as many of their defined ‘conversions’ as possible for their daily budget.Īvailable at the campaign level within Editor, maximize conversions is found within the ‘Bid strategy’ drop-down list:ĪdWords Editor now includes a host of custom rules, designed to ensure advertisers follow Google’s lengthy list of best practices. Even so, it is still very welcome and provides the option for users to allow Google’s advanced machine learning technology to set bids automatically within real-time bidding auctions. The ‘maximize conversions’ bidding option was released last month on the web version of AdWords, so this is hardly a surprising launch in version 12. The importance of this contemporary mien is confirmed by Google’s own announcement, which led with: “AdWords Editor 12 offers a fresh look and new features.”Ĭontent Modular Content Is The Key To Customizing Experiences At Scaleīut let’s dig deeper and get to those “new features”, as there is a lot below the surface that is worthy of examination too. Editor has a new look that aligns it with the rest of Google’s product suite, which is a surprisingly late alteration for a company so committed to consistent cosmetics. So, what’s new in AdWords Editor 12?įirst impressions are, as is so often the case, guided by aesthetics.
ADWORDS EDITOR LETS USER UPDATE
Nonetheless, we have been kept waiting until now for an update worthy of the version 12 moniker. We have seen helpful improvements since then all they way up to version 11.8, particularly the ability to connect up to five AdWords accounts to one email address, added late last year. AdWords Editor 11.0 was released way back in 2014, bringing with a raft of much-requested changes like the ability to make bulk updates to multiple ad groups or campaigns at once. Originally released in 2006, the pace of improvement has relented a little of late. This has the advantage of providing more control over edits, but also the very significant ability to work on campaigns even when a user is offline. AdWords editor is a free, downloadable application that allows users to edit campaigns in minute detail outside of the AdWords platform.
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